DDE Media Company is a Canadian textbook publishing company.

Dedicated to finding new and stimulating ways to engage and instruct students, DDE Media offers an innovative alternative for Canadian educators. Textbooks no longer need to be intimidating, unwieldy, and costly.

DDE textbooks focus on providing students with the tools to succeed at the next level. We focus on the practical concepts and present the facts using relevant, real-world scenarios.

We can also move quickly to research, write, and publish new and unique books. Unlike other publishers, which offer a select few books on a subject with a “take it or leave it” attitude, DDE Media custom creates textbooks to fit the curriculum. Collaborating with subject matter experts, educational leaders, and the students themselves allows us to create educational materials that meet the demands of all these contributors. The result is student engagement, no unused chapters or irrelevant content, and an educational tool that capably helps students achieve their academic goals.

As the job market becomes more competitive and vocational requirements become more elaborate, students must be prepared to face new challenges. Our textbooks also provide the sort of local content and detail that Canadian students need to best fulfill their future roles in our nation’s workplace.

In addition to relevant and enlightening content, our books also contain infographics and illustrations directly related to the subject that engages the eye and enhances the learning experience.

Change has finally come to the textbook industry and DDE Media is at the forefront of a new approach to scholastic resources.

History

DDE Media Company was started by successful entrepreneur Jim Estill in 2014. Jim started a tech distribution company (EMJ Data) from the trunk of his car and grew it to $350,000,000 in sales. EMJ was public on the TSE for 10 years prior to selling to SYNNEX, when Jim became CEO of SYNNEX Canada – driving sales from $800,000,000 to $2 Billion from 2004 to 2009.

Jim then moved to New York and co-founded an early stage tech fund. During his prior career, he had invested in, advised, and mentored over 100 startup companies including local success, Blackberry.

In 2014, Jim’s father became sick with pancreatic cancer so Jim returned to Guelph where he founded DDE Media Company in November 2014.

DDE is named in honour of Jim’s father—Don D. Estill.

DDE moved quickly, hiring writers with varied educational experiences from arts and history, to science and mathematics. Coupled with talented artistic work, DDE began publishing books in early 2015. By the end of 2015, DDE had published six textbooks. As of 2017, we have over a dozen DDE textbooks covering subjects such as Keyboarding, Supply Chain Management, Business, Police Foundations, Medical Office Assistants, Community Services (CSW) and Paralegal and supply to multiple schools across Canada.

Jessica Chalk

Co-Owner
After founding her fast-growing tech startup, TrafficSoda, in 2013, Jessica successfully raised a small angel round of funding to kick start the business. The company grew like wildfire and was able to achieve profitability in a mere two years, serving as another success story generated from Laurier LaunchPad and The Accelerator Centre, an internationally renowned incubator in Waterloo, ON. TrafficSoda now employs 17 people and continues to grow at a healthy clip. In 2016, the Kitchener Waterloo Chamber of Commerce nominated Jessica as Young Entrepreneur of the Year, and Traffic Soda received Gold recognition as Favourite Marketing Firm from The Waterloo Region Record. A graduate of the Lazaridis School of Business and Economics, Jessica is a frequent guest speaker at startup/entrepreneurship events and actively volunteers with a variety of community organizations.

Jim Estill

Chairman/Co-Owner
Jim started on his entrepreneurial journey when he created his own tech distribution company, EMJ Data Systems Ltd. Working from the trunk of his car he quickly grew this company to $350,000,000 in sales. After 10 years, Jim sold EMJ to SYNNEX, becoming the CEO and subsequently driving sales from $800,000,000 to $2 Billion between 2004 and 2009. Fast forwarding a few years, Jim returned to Guelph, where he founded DDE Media in 2014. Over the course of his career, Jim has invested in, advised, and mentored over 100 startup companies including Blackberry, where he was a board member since before they were public to 2009.

Jim founded DDE Media Co. in 2014 in Guelph Ontario to fill the niche of affordable textbooks for the Ontario college market.

Lyle Shepherd

President 

With past experience focused heavily on research, Lyle has an extensive history in science, education, research, and writing. After meeting Jim in late 2014, Lyle was chosen to lead DDE’s textbook division. Lyle has authored several of DDE’s textbooks and also serves as the final editor for each book.While Lyle has a Master’s degree in animal science from the University of Guelph, he also has strong backgrounds in sales, finance, and agriculture. 

Lyle joined Jim at DDE Media at the very beginning in the role of Lead Writer. When Jim joined Danby, he appointed Lyle as President of DDE to oversee its operations. Under Jim’s mentorship, Lyle continues to grow DDE’s operations and library of textbooks.

Jason Regular

Jason Regular

Executive Assistant and Office Manager
Stewart Wright

Stewart Wright

Sales and Marketing Manager
Cornelia Svela

Cornelia Svela

Graphic Designer and Artist
John Charles

John Charles

Writer
Jessica Groom

Jessica Groom

Writer
Amanda Turner

Amanda Turner

Writer